Big Deal Energy, Reimagined in Eyewear

Big Deal Energy, Reimagined in Eyewear

There’s a moment—quiet but undeniable—when you put something on and instantly feel more yourself. Like something shifts. Your stance, your gaze, your energy. That’s what Christie Brown’s first-ever eyewear collection, kicked off by “Jackie” is designed to do.

We’ve always believed that fashion is a tool for self-expression, and now, we’re extending that vision beyond clothing and into the world of accessories—starting with sunglasses. This new category marks a bold and exciting chapter for us, but just as important as what we’re creating is how we’re creating it. 

 

A Thoughtful Expansion

Branching into eyewear wasn’t a decision we made lightly. It’s a natural extension of our commitment to dressing the modern woman with intention, elegance, and power. But it also came with a responsibility—to do it in a way that honors our values, our craft, and our planet.

That’s why, from the beginning, sustainability was at the heart of this launch.

 

Style That Looks Good and Does Good

In partnership with Yuma Labs, innovators in recycled and sustainable materials, we’ve developed sunglasses that don’t just elevate your style—they contribute to a better future. Every frame is thoughtfully made using circular design principles, proving that beauty and sustainability can, and should, coexist.


This isn’t our first step into sustainable innovation. In 2023, Christie Brown was named as one of Vogue Business' 100 Innovators in Sustainability. The list, selected by Vogue editors, highlighted people "at the forefront of sustainability."Also in 2023, Christie was sought out by The Earthshot Prize, a prestigious global platform that celebrates solutions to the world’s most pressing environmental challenges to work with them on bringing a look made out of an eco-fabric by Colorifix to life. That recognition reinforced Christie Brown’s commitment to being a change agent—and it deepened our commitment to producing fashion that’s as responsible as it is beautiful.

The Details Matter

Every detail, material choice, and colorway of Jackie was carefully thought out. From the universally flattering tones of Onyx and Tortoise to the sculptural, modern silhouette and the tailored fit that feels like it was made just for you, every element of these sunglasses was designed with care.

Christie Brown Eyewear is more than just an accessory—it’s a signal. A reminder of your own quiet power.

This launch isn’t just about eyewear. It’s about energy. The kind that doesn’t wait for permission. The kind that claims space without saying a word.

So slip them on and step forward. You’re not just wearing sunglasses. You’re wearing Big Deal Energy—crafted for now, built for the future. 

Explore CB Eyewear

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