Christie Brown is proud to announce our newest retail destination: ABY Concept Store in Abidjan, Côte d’Ivoire. This moment marks more than just a new address—it signals our growing presence across the African continent and a deeper commitment to the women who inspire our work from one city to the next.
As a Ghanaian brand with roots deeply anchored in the continent, our mission has always been clear: to redefine luxury for the modern woman, right here at home. And as we continue to grow, so does our responsibility to show up—boldly and beautifully—in spaces where the Christie Brown woman lives, works, dreams, and expresses herself.
Côte d’Ivoire is the latest milestone in our deliberate expansion across the Continent.
Through our partnership with ABY Concept Store, we are bringing our signature silhouettes, intricate craftsmanship, and unmistakable storytelling to Abidjan—offering a curated selection of pieces that speak to a woman unafraid to take up space and move through the world with elegance and confidence.
To be present in Abidjan is to be part of a creative heartbeat we’ve long admired. And as we grow, we remain anchored in our core belief: that African fashion deserves to thrive on African soil, worn by African women leading extraordinary lives.
We invite you to discover us at ABY Concept Store. This isn’t just a pop-in. It’s a homecoming.
Now available at: ABY Concept Store
Cocody Ambassade, Ivoire Trade Center, angle boulevard Hassan 2, Rue Washington, Abidjan
Follow the journey:
@abyconceptstore | @christiebrowngh
