At Christie Brown, we’ve always been captivated by the journey of the Woman — nuanced, dynamic, and ever-evolving. This season, with our Spring/Summer 2025 collection, we celebrate her unwavering ability to move forward. To push through. To simply GO!
As Creative Director Aisha Ayensu shares,"This season the woman is on the GO. She’s embracing movement, both physically and metaphorically."
Inspired by her drive to get things done — energised, focused, and unstoppable — GO! channels the spirit of sportsmanship: the thrill of winning, the power of teamwork, the precision of strategy, and the beauty of execution. It’s about movement, not just in the physical sense, but as a metaphor for growth, ambition, and grace.
"My underlying inspiration was 'Sporting Elegance.' A celebration of athleticism and refined style, where the energy of sports meets the CB sophistication," says Aisha Ayensu.
With this spirit at its core, GO! becomes more than just a collection; it’s a call to action — for the woman who is busy, on the move, and ready to conquer every day with elegance and strength.
A Collection Made to Move
This season, we’ve created what we consider one of our most wearable collections yet. From shift dresses with vented sleeve details to the playful inclusion of bungee cords, sports tape, and rope, GO! reimagines the rigid elements of utility wear through a softer, more fluid aesthetic.
Each fabric — whether brocade, denim, structured poplin, jacquard, or silk — was chosen to reflect the versatility and resilience of the Woman’s verve. Across over 40 different designs, the collection offers a wide range: easy shirt styles, skirts with spherical silhouettes, and countless combinations that allow the wearer to truly make the pieces her own. Almost every item can be styled seamlessly with at least two others, encouraging creativity and versatility in every wardrobe.
The feeling is playful, energised, and purposeful — much like a game of touch ball among a close-knit team or a spontaneous foot race among friends. It’s about rediscovering the fun and freedom that comes with getting dressed, moving, and simply going.
"On a macro level, this collection seeks to capture the essence of progress and self-determination, allowing The Woman to navigate her life with intention and grace," Aisha Ayensu reflects.
It’s Time to GO!
Whether she’s running toward her next big dream or simply stepping into the fullness of who she is, the Christie Brown woman is always moving forward. In GO!, she’ll find a wardrobe as dynamic and determined as she is — ready to meet every moment, every goal, and every new beginning with style, strength, and a spirit that never stands still.
